COCO solves the problem of Data Privacy for apps and devices being installed in the network owned by the user. This is achieved in two ways:
- Decentralizing the connectivity, so data doesn’t have to reside on any servers (not even COCO servers)
- Anonymizing the data traffic while sending it over to the application layer, so any application that aggregates data from its users doesn’t have any user identifiable information.
Users must note that there is no privacy guarantee in networks owned by developers as data anonymization is not possible in such networks.